NewsRetail

London’s Oxford Street Gets PUMA’s Biggest European Flagship

The interior leans into a clean, contemporary look, using neutral finishes to let bold product stories.

London’s Oxford Street Gets PUMA’s Biggest European Flagship
NewsRetail

London’s Oxford Street Gets PUMA’s Biggest European Flagship

PUMA has opened its largest-ever European flagship on Oxford Street in London, unveiling a 24,000 square-foot space built around performance innovation, immersive storytelling, and brand heat in one of the world’s busiest retail corridors. Located just seconds from Selfridges and Bond Street Tube Station, the store is designed to bring the best of PUMA’s product offering and brand universe closer to both locals and international visitors.

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