Amouage has turned Nobu Hotel Marbella into a fragrant escape with the debut of Love Hibiscus and the launch of the Amouage Secret Garden Pool, an ephemeral, poolside experience open until June 18. The evening launch blended fragrance, gastronomy and music, positioning Love Hibiscus as both a scent and a lifestyle moment on the Costa del Sol.
A sensorial evening at Nobu Hotel Marbella
The unveiling took place at @nobumarbella, where guests gathered by the pool to discover Love Hibiscus and the wider Amouage Secret Garden Collection in an open air setting. The event was framed as a sensorial journey that connected the fragrance’s notes with the atmosphere of Marbella’s luxury resort scene.
Hibiscus granitas were served by the pool, garnished and staged with floral creations by @cj_hendry, echoing the vivid, tropical character of the fragrance. As dusk fell, guests moved from the pool to the dining area, where scent, taste and sound were deliberately intertwined.
A dinner inspired by Love Hibiscus
Dinner was accompanied by live flamenco, grounding the experience in the cultural rhythm of Spain while adding drama to the evening. The performance gave a dynamic, emotional backdrop to the unveiling, mirroring the intensity and movement suggested by Love Hibiscus’s red hued storytelling.
Menu, crafted by @chef_sergiomartinez, was inspired by the notes of Love Hibiscus, translating the fragrance into a series of dishes that played with contrast and texture. According to the official Nobu Hotel Marbella collaboration details, the partnership also introduces a hibiscus iced drink and hibiscus pastries at the pool, extending the scent’s identity into every part of the guest experience.
Inside the Amouage Secret Garden Pool
Amouage Secret Garden Pool is described as a temporary, immersive space dedicated to Amouage’s feminine fragrance universe, especially the Secret Garden Collection. Guests lounging by the pool can discover Love Hibiscus alongside other signature scents, with branded touchpoints and service rituals designed to make fragrance discovery feel leisurely and luxurious.
This residency is available at Nobu Hotel Marbella until June 18, giving both hotel guests and day visitors nearly a month to experience the collection in a resort setting. It reinforces Amouage’s strategy of linking high perfumery to physical experiences in destination hotels, aligning the brand with travel, celebration and summer escapes.
Love Hibiscus in the Secret Garden Collection
Love Hibiscus is the newest chapter in Amouage’s Secret Garden Collection, composed by perfumer Jérôme Epinette. Official materials present it as a luminous, gourmand-floral scent built around hibiscus, with bright top notes such as passion fruit and bergamot, a floral heart of hibiscus and orris, and a cocooning base of sandalwood, vanilla and cypriol.
Available in a 100 ml Eau de Parfum size, Love Hibiscus is positioned at €365, reinforcing Amouage’s status in the high perfumery segment. Its launch within a curated, poolside setting at Nobu Hotel Marbella supports the narrative of Love Hibiscus as a radiant, sensual bloom designed for sunlit days and sultry nights.
Discovering Amouage in Marbella and beyond
Beyond the pool residency, customers in Marbella can continue exploring Amouage at @isolee_shops inside El Corte Inglés Puerto Banús, where the brand’s fragrances, including Love Hibiscus, are stocked. This gives fragrance lovers an easy path from poolside discovery to purchase, bridging resort storytelling with retail access in one of Spain’s most visited luxury shopping districts.
