Lululemon, in partnership with the Canadian Olympic Committee (COC) and Canadian Paralympic Committee (CPC), has officially revealed the new athlete kit for Team Canada ahead of the Milano Cortina 2026 Olympic and Paralympic Winter Games. This marks the third Games for Lululemon as Official Outfitter of Team Canada, a partnership grounded in athlete collaboration and innovation.
Design Inspired By Athlete Feedback
Over the past two years, Lululemon has worked with athletes from every corner of Canada, pushing the boundaries of function and style. Lab testing and athlete feedback drove technical upgrades, with a special focus on the demands of winter sport and all-day wear. Calvin McDonald, CEO of Lululemon, said, “We’ve put athletes at the center, making their insights the heartbeat of our innovation and inclusivity.
Key Features: Thermoregulation And Inclusivity
The kit’s core strength is thermoregulation—layering and insulation engineered for extreme conditions, from the city’s bustle to mountain summits.…
Adaptive and inclusive features were driven by Paralympian feedback, introducing seated-fit styles, abrasion-resistant fabrics, braille touches, and magnetic zippers. Specially designed adaptive footwear and easy-entry boots ensure no athlete is left behind.
This collection is performance-focused, with Canadian pride subtly woven throughout, including topographic map prints and bold maple leaf graphics in deep reds and iceberg blues.
Modern Styling For A New Era The kit offers head-to-toe looks featuring performance tailoring paired with Merino Wool, Jacquard, and Translucent Glyde, blending athletic style with city elegance.
Athletes, coaches, and support staff will showcase Team Canada designs during Opening and Closing Ceremonies, medal presentations, travel, and daily life at the Athlete Village…
Discussion
0 Comments
No comments yet
Start the conversation
Share your take on this story and help shape the discussion.
Sign in to join the discussion.