Macy’s today announced the launch of its brand platform – Own Your Style – empowering customers to celebrate their individuality and personal style through Macy’s curated assortment of the best brands and latest trends. Built on the brand’s rich history as a driving force in American fashion, Own Your Style is grounded in the customer insight that style comes from within, and Macy’s role is to help bring it out. The online experience will be centered around the new Own Your Style hub, a curated destination for style inspiration.
“Style is unique to the individual. We will help our customers express their personal style through personalized data-driven recommendations and expert advice that will differentiate us in a cluttered marketplace,” said Rich Lennox, chief brand officer of Macy’s. “This brand transformation will enhance our customer’s shopping experience with more personal touchpoints and offer them true value and style that they can own.”