Spanish fashion giant Mango has announced a landmark partnership with TextileGenesis, a leading traceability platform, to digitize and authenticate its global supply chain. This move marks Mango’s response to new sustainability regulations and evolving consumer expectations, setting a new standard for transparency in fashion.
Reinventing Fashion Traceability
Mango’s newly formalized alliance with TextileGenesis solidifies its commitment to supply chain transparency, circular fashion, and advanced sustainability practices. The digital-first partnership enables Mango to ensure complete traceability of its natural, synthetic, and cellulosic fibres, as well as leather, spanning from raw material sources to finished products.
The Barcelona-based company has already achieved impressive milestones since piloting TextileGenesis’ technologies in 2023. Mango has mapped more than 6,000 tonnes of sustainable fibres and 40 million finished products, working with over 1,000 supply chain partners across 23 countries.
How TextileGenesis Works
TextileGenesis offers a comprehensive SaaS platform that digitizes the entire value chain—from the origin…
of raw fibers to the moment products reach consumers. Leveraging blockchain and a unique “fiber forwards” approach, the solution uses secure digital tokens to verify each stage, enabling Mango to track supply chain data to meet sustainability goals and regulatory requirements.
Meeting New Regulations and Consumer Demands As sustainability requirements strengthen worldwide, Mango says this partnership addresses both new regulations and changing global expectations.
TextileGenesis’s advanced modules, such as Fiber-to-Retail and Supply Chain Discovery, give Mango and its partners visibility of its value chain from the origin of the fibres to the end consumer.
Amid the announcement, Amit Gautam, CEO of TextileGenesis, highlighted the impact: “Achieving such transparency presents a significant challenge for brands such as Mango, given the complexity of their global supply chains…
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