Sephora Takes Its Beauty Partnership Backstage at Dancing With the Stars
The beauty retailer is using the television partnership for backstage services and fan-facing beauty moments as the new season airs.
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Miss Dior Joins WYouth’s Debut at New York’s Casa Magazines
A neighbourhood newsstand activation paired the new print title with the fragrance brand’s floral imagery.
Kim Kardashian Wears Custom Ludovic de Saint Sernin for SKIMS’ London Celebration
Custom Ludovic de Saint Sernin looks connected Kim Kardashian’s SKIMS London flagship celebration with the upcoming LDSSKIMS collaboration.
McDonald’s Uses The Counter Pop-Up to Explain Its Beef Sourcing
McDonald’s Shoreditch activation put beef ingredients and sourcing at the centre of a butcher-shop-style brand experience in September 2026.
Barilla Extends Formula 1 Hospitality Strategy With Monza Dinner
Barilla's Monza gathering follows a Miami family-reunion event, showing how the pasta brand is translating its Formula 1 partnerships into shared-meal experiences.
Alice + Olivia Spring/Summer 2027 Presentation Brings Wonderland Fantasy to NYFW
The brand's presentation, featuring maximalist prints and a Wonderland-inspired setting, signals a footwear relaunch with contemporary pricing, emphasizing a shift towards audience-led product experiences.
Silvia Tcherassi Celebrates New Sofia Bag Edition During Madrid’s Grand Prix Weekend
Silvia Tcherassi marked the latest edition of its Sofia Bag with an intimate dinner in Madrid during Spanish Grand Prix weekend. Sofia Espinosa Tcherassi and Carmen Montero Mundt co-hosted the gathering at Monbull Conde Duque, bringing friends of the house together for an evening of fashion and music.
Paula’s Choice Connects Sports Marketing With Hannah Waddingham Campaign
Paula’s Choice is extending its sports-focused marketing into entertainment with a Hannah Waddingham campaign built around a direct-to-camera skincare-coach character.
Prada Beauty Brings Sébastien Tellier and Léo Walk to Palais-Royal for Paradigme Le Parfum
Prada Beauty brought live music and contemporary dance to the Cour d’honneur of Paris’s Palais-Royal to celebrate Paradigme Le Parfum. The event paired a piano performance by Sébastien Tellier with dance by Léo Walk, giving the fragrance launch a cultural setting built around the interaction between two artistic disciplines.
Valentino Beauty Turns Los Angeles Into a Vendetta Fragrance Launch Experience
Valentino Beauty extended the cinematic world of Vendetta Donna and Uomo into Los Angeles with a September 9 launch event combining a daytime road trip and an evening at the Vendetta Motel. The activation brought the fragrance campaign’s themes into physical settings, guest casting and music.
Gucci Brings Jin, NINGNING and Tom Brady Together in Its Primavera Portrait Campaign
Gucci’s Primavera campaign brings together talent from music, sport and fashion in portraits by Michal Chelbin, presenting the collection from Demna’s first Gucci runway show through a wide-ranging cast. Global brand ambassadors Jin of BTS, NINGNING of aespa and Xiao Zhan appear alongside Shawn Mendes, Tom Brady and Alex Consani.