Marketing
Marketing news and trends daily in the retail industry, covering topics in business, e-commerce, beauty, marketplaces, technology, fashion, and more.
The retail industry has been undergoing significant transformations in recent years, driven by changing consumer preferences, technological advancements, and the rise of e-commerce.
As Generation Z (born between 1995 and 2012) continues to gain significant spending power, small retailers must adapt their marketing strategies to attract and retain this influential demographic.
Louis Vuitton, a renowned luxury brand, has recently made a significant change to the availability of its iconic Neverfull Tote.
In today’s digital age, retailers are expanding their reach and diversifying their revenue streams by launching their own retail media networks.
Everyday Low Pricing is a strategy where the products are provided to consumers at a lower cost or a discounted price over a longer time at a constant rate instead of releasing sale events.
Off-price retailing is a growing trend in the retail industry. It offers customers an opportunity to buy high-quality merchandise at lower prices compared to regular retail stores.
In today’s competitive landscape, building a strong brand identity is crucial to the success of any business.
Average transaction value (ATV) is a critical metric for retailers. It measures the average amount of money a customer spends on a single purchase, giving you valuable insights into consumer behavior and spending patterns.
In today’s competitive retail landscape, it is essential for store owners to continually find ways to increase sales and improve customer satisfaction.
Chloé, a renowned luxury fashion brand, has collaborated with popular footwear brand Teva to create a unique line of summer sandals.
When it comes to attracting affluent shoppers, you will need to invest in specific retail sales and promotions strategies that work best for affluent shoppers focus on providing a personalized, convenient, and high-quality experience.
In the competitive world of beauty, getting your brand noticed by editors and featured in magazines can be a game-changer.
Seasonal trends have a significant impact on businesses across various industries. These predictable changes occur over a one-year period and can be based on calendar seasons, commercial seasons, or specific events such as holidays and sales.
Social media has become a driving force in shaping the shopping habits of Generation Z, the digitally native cohort born between the mid-1990s and early 2010s.
In 2023, the ecommerce landscape will continue to evolve, with new trends and technologies shaping the way businesses operate.
Markdown strategies are essential for retailers looking to clear out inventory, increase sales, and maintain profitability.
In the ever-evolving world of social media, TikTok has emerged as a powerful platform for beauty brands to connect with their target audience and promote their products.
TikTok has recently introduced a new feature called “Series,” which allows creators to post exclusive content behind a paywall.
Aritzia, a fast-growing fashion chain, is currently facing a copyright infringement lawsuit filed by Tangle, Inc.,
Pinterest has recently announced the expansion of its Creator Inclusion Fund program, which aims to support creators from underrepresented communities.