EventsMarketing

Valentino Beauty Turns Los Angeles Into a Vendetta Fragrance Launch Experience

Valentino Beauty extended the cinematic world of Vendetta Donna and Uomo into Los Angeles with a September 9 launch event combining a daytime road trip and an evening at the Vendetta Motel.

Published: Sep 15, 2026 8:18 PM

By Jeanel Alvarado

EventsMarketing

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Valentino Beauty Turns Los Angeles Into a Vendetta Fragrance Launch Experience

Images: Valentino Beauty; shared by Claudia Marcocci.

Valentino Beauty extended the cinematic world of Vendetta Donna and Uomo into Los Angeles with a September 9 launch event combining a daytime road trip and an evening at the Vendetta Motel. The activation brought the fragrance campaign’s themes into physical settings, guest casting and music.

Images: Valentino Beauty; shared by Claudia Marcocci. Images: Valentino Beauty; shared by Claudia Marcocci. Images: Valentino Beauty; shared by Claudia Marcocci. Images: Valentino Beauty; shared by Claudia Marcocci. Images: Valentino Beauty; shared by Claudia Marcocci. Images: Valentino Beauty; shared by Claudia Marcocci.

Claudia Marcocci, Valentino Beauty’s global president, described the evening as a place where guests “stepped straight into the cinematic universe of the fragrances.” Her account connects the event directly to the campaign rather than presenting it as a separate celebrity party.

Couples and collaborators carry the campaign story Ambassadors Dakota Johnson and Alexander Skarsgård were joined by couples and duos including Nicola Peltz Beckham and Brooklyn Beckham, Sophia Bush and Ashlyn Harris, and Dave Franco and Alison Brie. The guest approach echoed the campaign’s shared-adventure narrative.

The event featured a live performance by Yung Lean and a DJ set by Surkin, both collaborators of campaign-film director Romain Gavras. Marcocci noted that Surkin produced the remix of the Pet Shop Boys’ “It’s a Sin” used for the campaign film, carrying its soundtrack into…

Valentino Beauty Vendetta launch event in Los Angeles, view 2

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