Matthieu Blazy Turns Chanel Fall Winter 2026 Haute Couture Into a Fairy Tale of fantasy craftsmanship
Matthieu Blazy’s latest CHANEL haute couture collection writes a fairy tale of his own, blending fantasy, meticulous craftsmanship and quiet confidence to open a new chapter for the house.
A couture fairy tale for CHANEL
For Fall/Winter 2026 Haute Couture, Matthieu Blazy, Artistic Director of Fashion Activities at CHANEL, turns to fairy tales and storytelling as the frame for his second couture outing at the maison. Reviews describe the show as a “haute couture fairy tale” and “sartorial story time,” underscoring how narrative sits at the heart of the collection.
Blazy has spoken about couture at CHANEL as being “not just a fairy tale; in essence it is for women, their realities and their adventures of the everyday,” positioning fantasy as a lens through which to reimagine daily life rather than an escape from it.
From Gabrielle Chanel’s library to “Gaby and the Beanstalk”
The collection’s starting point was a…
leather-bound book of fairy tales from Gabrielle Chanel’s personal library, “Les Fées, Contes des Contes” (Fairies, Tales of Tales).
From there, Blazy shaped a couture narrative titled “Gaby and the Beanstalk,” weaving references to stories such as “Jack and the Beanstalk” and “Goldilocks and the Three Bears” into CHANEL’s design language.
Fashion outlets note that Blazy used small, playful details like a row of buttons transitioning from “ugly duckling to swan” to conjure childhood memories, while casting familiar house codes (tweed, camellias, pearls) in a new, storybook light.
The set at the Grand Palais featured a giant beanstalk and psychedelic flowers, turning the venue into a whimsical garden that framed the clothes in a fantastical environment…
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