MBK Partners Agrees to Buy 40% of AXIS-Y Parent at ₩430 Billion Valuation

The founder will retain 60% ownership and management control following completion, according to AXIS-Y. The agreement brings in a minority investor rather than transferring control of the company.

AXIS-Y says its next phase will include broader online and offline distribution and expansion beyond skincare into haircare and beauty devices. It also plans to invest in demand planning, product development and international talent. The announcement did not specify a closing date or a timetable for the new categories.

Founded in 2019, AXIS-Y reports a presence in approximately 100 countries, with more than 90% of revenue generated outside Korea. It entered Olive Young in its home market in 2025, after building its international business. That distribution push is already visible in the Gulf.

In August, the brand launched in Kuwait and Bahrain through Korea Town by Boutiqaat, with dedicated physical retail displays. The investment agreement now accompanies plans to widen both its geographic reach and product portfolio while preserving founder control.