Michael Kors Introduces New Handbag Shapes in Its London Fall 2026 Campaign

The brand says Waterhouse and her hometown helped shape the campaign’s combination of polished city style and a relaxed, lived-in attitude. Ramirez presents the menswear side of the campaign, giving the wider seasonal story a second lead within the same London setting.

A series of film vignettes featuring Waterhouse adds British humor to the presentation. Together, the still imagery and films give the campaign multiple formats for expressing the collection’s point of view. The handbag introductions are the key merchandising development.

Michael Kors is using the campaign to connect recognizable bag names with updated shapes, giving established products a new seasonal context while retaining continuity within the assortment. London provides the shared visual frame across womenswear, menswear and accessories.

The result is a campaign that uses ambassadors and place to organize several parts of the product offer, with the new handbag silhouettes supplying a concrete point of discovery.