FashionNews

British Fashion Industry Fights for AI Image Rights Over 2,300 Models Sign “My Face Is My Own” Petition

As synthetic media and generative AI sweep the fashion sector, the British Fashion Model Agents Association (BFMA) is leading the charge to secure new protections for models in the UK.

British Fashion Industry Fights for AI Image Rights Over 2,300 Models Sign “My Face Is My Own” Petition
FashionNews

British Fashion Industry Fights for AI Image Rights Over 2,300 Models Sign “My Face Is My Own” Petition

As synthetic media and generative AI sweep the fashion sector, the British Fashion Model Agents Association (BFMA) is leading the charge to secure new protections for models in the UK. The association’s “My Face Is My Own” petition, already endorsed by over 2,300 models, demands urgent government action to shield model likenesses from unauthorized AI use—an issue now touching every corner of the creative industries and threatening jobs, privacy, and dignity for a £150 million-per-year sector.

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