Moët & Chandon and Pharrell Williams Take Ice Impérial From Épernay to Blu Beach
Moët & Chandon is celebrating summer by the sea with Pharrell Williams, turning its Ice Impérial collaboration into a travelling experience that moves from its historic home in Épernay to some of the world’s most desirable waterside destinations. This season’s journey focuses on how different coastal cultures interpret the Maison’s spirit of celebration, from Mediterranean coves to an alpine lake.
A key pillar of the campaign is Blu Beach in Porto Rotondo, Sardinia, where the shoreline is transformed with Moët’s golden details, branded parasols and refined beach setups. Here, the mood is all about slow, sunny days that stretch from lounging on the sand to long, shared lunches and Champagne toasts at sunset, turning the beach into a stage for relaxed, all day summer living.
In Mallorca, Spain, Beach Club Gran Folies provides a dramatic Mediterranean backdrop from its rocky perch above the sea at Cala Llamp. The collaboration brings…
Moët & Chandon Ice Impérial by Pharrell to the club for the summer season, pairing limited edition bottles and signature Champagne on ice serves with the venue’s pools, terraces and sea views. The effect is an immersive beach club experience where Champagne becomes part of the island’s sun soaked rhythm.
The journey continues north to Marina Tegernsee on the shores of Lake Tegernsee in Germany, where the seaside idea is reimagined in a lakeside setting. Here, Moët & Chandon’s summer ritual meets Bavarian scenery, with Champagne on ice enjoyed against a backdrop of mountains, wooden piers and sailboats.
It shows how the same celebration codes can adapt to different landscapes while keeping the focus on shared moments by the water. Taken together, these activations form a global itinerary shaped by local culture, each destination adding its own interpretation of Moët & Chandon’s summer language.
The common thread is the art of summer living: time spent outdoors, water close by, and Champagne on ice marking moments of connection with friends and family. They also set expectations for future stops, signalling that more markets will join this travelling celebration. Throughout the…
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