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Moët & Chandon and Pharrell Williams Take Ice Impérial From Épernay to Blu Beach

From Mediterranean coves to alpine lakes, the campaign highlights unique beach experiences and Champagne traditions.

Published: Jul 31, 2026 5:00 PM

By Alyssa Jade Mann

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Moët & Chandon and Pharrell Williams Take Ice Impérial From Épernay to Blu Beach

Moët & Chandon is celebrating summer by the sea with Pharrell Williams, turning its Ice Impérial collaboration into a travelling experience that moves from its historic home in Épernay to some of the world’s most desirable waterside destinations. This season’s journey focuses on how different coastal cultures interpret the Maison’s spirit of celebration, from Mediterranean coves to an alpine lake.

A key pillar of the campaign is Blu Beach in Porto Rotondo, Sardinia, where the shoreline is transformed with Moët’s golden details, branded parasols and refined beach setups.

Here, the mood is all about slow, sunny days that stretch from lounging on the sand to long, shared lunches and Champagne toasts at sunset, turning the beach into a stage for relaxed, all day summer living.

In Mallorca, Spain, Beach Club Gran Folies provides a dramatic Mediterranean backdrop from its rocky perch above the sea at Cala Llamp.

The collaboration brings Moët & Chandon Ice Impérial by Pharrell to the club for the summer season, pairing limited edition bottles and signature Champagne on ice serves with the venue’s pools, terraces and sea views. The effect is an immersive beach club experience where Champagne becomes part of the island’s sun soaked rhythm…

Moët & Chandon and Pharrell Williams Take Ice Impérial From Épernay to Blu Beach

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Moët & Chandon and Pharrell Williams Take Ice Impérial From Épernay to Blu Beach

From Mediterranean coves to alpine lakes, the campaign highlights unique beach experiences and Champagne traditions.

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