Purple Style Labs (PSL) has quickly become a pivotal force in luxury fashion, serving as a curator, accelerator, and global distribution platform for India’s most exciting designer talent. Founded in 2015 by Abhishek Agarwal and headquartered in Mumbai, PSL has grown from an ambitious startup to a major industry player—uniting iconic Indian labels, scaling emerging designers, and connecting Indian heritage to a global fashion audience.
What is Purple Style Labs?
Purple Style Labs is an omnichannel luxury fashion house that brings together India’s top designers under one platform. PSL merges digital, physical, and cross-border retail to enable the discovery and growth of Indian design talent—it owns and operates platforms like Pernia’s Pop-Up Shop and The Stylist.
Customers can discover, shop, and customize uniquely Indian designer apparel, jewelry, and accessories through PSL’s online store, flagship stores in every major Indian metro, and a store in London—the first international retail hub focused…
on Indian fashion. PSL’s model is built on curation, investment in young designers, and a proprietary omnichannel retail framework. Through this, it incubates brands, handles everything from merchandising and digital marketing to retail execution, and brings smaller labels into the international luxury spotlight.
How Does It Work? Design Scouting and Brand Acceleration: Purple Style Labs incubates young designer brands and helps them with sales, marketing, and technical support, making it the go-to launchpad for new Indian labels. Brand Acquisitions: PSL has acquired and scaled established brands.
A defining milestone was its purchase of Pernia’s Pop-Up Shop and Wendell Rodricks, each rapidly expanded under the PSL umbrella.
Physical and Digital Retail: With more than 10 Pernia’s Pop-Up Studio experience centers across cities like Mumbai, Delhi, Bengaluru, Hyderabad, Kolkata, Ahmedabad, and a flagship store in London, PSL provides designers with extensive reach, while consumers enjoy a luxury, multi-brand shopping experience…
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