More Than 800 Designers Thrive Under Purple Style Labs’ Omnichannel Model

on Indian fashion. PSL’s model is built on curation, investment in young designers, and a proprietary omnichannel retail framework. Through this, it incubates brands, handles everything from merchandising and digital marketing to retail execution, and brings smaller labels into the international luxury spotlight.

How Does It Work? Design Scouting and Brand Acceleration: Purple Style Labs incubates young designer brands and helps them with sales, marketing, and technical support, making it the go-to launchpad for new Indian labels. Brand Acquisitions: PSL has acquired and scaled established brands.

A defining milestone was its purchase of Pernia’s Pop-Up Shop and Wendell Rodricks, each rapidly expanded under the PSL umbrella.

Physical and Digital Retail: With more than 10 Pernia’s Pop-Up Studio experience centers across cities like Mumbai, Delhi, Bengaluru, Hyderabad, Kolkata, Ahmedabad, and a flagship store in London, PSL provides designers with extensive reach, while consumers enjoy a luxury, multi-brand shopping experience…