Nailboo Secures First Retail Partnership at Sally Beauty

Beauty and wellness company based out of Miami and led by Co-Founder and CEO Razvan Romanescu, announced today that one of their coveted flagship brands, Nailboo, has secured Sally Beauty as their first retailer partner.

“I am thrilled to announce the partnership between Underlining’s flagship brand, Nailboo, and Sally Beauty, a leader in professional-quality DIY beauty products. Nailboo is the fastest growing DTC brand in the nail category since its 2020 launch and has grown immensely in the past two years,” says Underlining Co-Founder and CEO, Raz Romanescu.

Nailboo is a dip powder nail brand that was created with a simple vision to create salon-grade products available in easy-to-use at-home kits. Their kits are quick, easy and affordable giving long-lasting professional manicures for a fraction of the cost. All products are non-toxic, cruelty-free and vegan friendly.

The brand continues to launch in several new categories in 2022 targeting new consumers…