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Nike Takes Over Its Oxford Circus Flagship With the New Mind 001 Cucumber Calm Experience

Nike's Oxford Circus flagship showcases the Mind 001 mule and 24.7 apparel collection, emphasizing innovation and athlete readiness.

Published: Sep 1, 2026 2:17 PM

By Jeanel Alvarado

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Nike Takes Over Its Oxford Circus Flagship With the New Mind 001 Cucumber Calm Experience

Nike has launched a new ground floor takeover at its Oxford Circus flagship in London, spotlighting the Mind 001 mule in the Cucumber Calm colourway alongside the brand’s 24.7 apparel collection. The activation invites visitors to experience the product through a digital trial experience running until September 27.

The takeover gives the latest Nike Mind colourway a bold physical setting, combining product discovery, immersive retail design and a pre game performance message. Creative design was led by Seen Studios, with the build delivered by madeWORKSHOP and photography by TDM.Space.

A New Mind 001 Colourway Nike Mind 001 Cucumber Calm arrives in a bright green colourway with black and Barely Volt details. The product is priced at £79.99 in the United Kingdom and is part of Nike’s Mind footwear platform, which the company describes as a new way to support the connection between body and brain.

The Mind 001 is a mule designed for pre-game and post-game moments. It uses pressure-sensitive nodes positioned beneath the foot, which are intended to engage sensory receptors while the wearer walks.

Nike developed the footwear through research into sensory science and the role that the feet can play in helping athletes feel more grounded, focused and ready to perform. The Cucumber Calm colourway gives the Mind 001 a fresh visual identity…

Nike Takes Over Its Oxford Circus Flagship With the New Mind 001 Cucumber Calm Experience

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