Founded in Glasgow in 2015 by Claire Henderson, Oh Polly is a fast-fashion pure play brand has grown exponentially over the years, with offices in Liverpool, Los Angeles, Dhaka, and Guangzhou. Today, we bring you exciting news about Oh Polly’s latest venture – a strategic expansion into the Middle East.
Oh Polly‘s journey began with a noble cause. Founders Claire Henderson and Mike Branney initially started selling clothes on eBay to fund their charity in Cambodia, The Brannerson Foundation. Their commitment to making a difference is still evident in the brand’s operations today. Oh Polly stands out as one of the few UK brands that designs and produces its own garments, ensuring exceptional quality and unique trend-driven fashion.
The brand’s business model is social-first, centered around industry-leading Instagram and Facebook accounts. In 2019, Oh Polly was ranked as the 5th most engaged UK brand on these platforms. This digital native brand has always been at the forefront of leveraging technology to enhance its operations and customer experience.
In 2020, during the height of the pandemic, Oh Polly demonstrated its resilience by building a new, highly sustainable 180,000 square meter distribution center just in time for Black Friday. This move transformed its operations and set the stage for future growth.
Today, October 4th, 2023, marks another significant milestone in Oh Polly’s journey. As part of its international expansion strategy, the online fashion retailer is launching a new website and social media platforms in the Middle East. This move, revealed by Retail Week, will serve shoppers in the UAE, Saudi Arabia, Oman, Qatar, Bahrain, and Kuwait.
This expansion is a testament to Oh Polly’s commitment to reaching a global audience and adapting to the needs of its diverse customer base. The new website and tailored social media accounts will provide a seamless shopping experience for customers in the Middle East, further solidifying Oh Polly’s position as a global fashion leader.
As we celebrate this exciting development, we look forward to seeing how Oh Polly continues to innovate and grow. With its unique selling point of designing and producing its own garments and commitment to quality and trend-driven fashion, Oh Polly is undoubtedly set to make a significant impact in the Middle Eastern fashion market.