Poshmark Unveils Its Largest Campaign to Creator-Led Resale Discovery

Developed with agency nice&frank and director Léa Esmaili, the work spans film, outdoor advertising, social media and live experiences. Transit placements include subway takeovers, while a September 13 activation in New York’s SoHo will use a dry-cleaner concept.

“Poshmark brings millions of expressions of human taste together in one place,” said Elizabeth von der Goltz, chief revenue officer of Poshmark. The marketplace is also introducing Tastemaker curations that connect individual style perspectives with items listed for sale.

That gives the creative platform an on-site merchandising component, alongside the external advertising designed to attract attention.