Prada Group Outdoor immersive ‘Coast’ experience opens in Neiman Marcus NorthPark store in Dallas - RETAILBOSS
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Prada Group Outdoor immersive ‘Coast’ experience opens in Neiman Marcus NorthPark store in Dallas

Neiman Marcus Group debuted the new 2,250 square foot Prada Group Outdoor immersive ‘Coast’ experience and two teaser pop-ups at our Neiman Marcus NorthPark store in Dallas.

“We are excited to be their exclusive U.S. department store partner for the Prada Outdoor ‘Coast’ collection pop-up store!”

With the theatrical and fun-filled beach setting in-store, the multidimensional and multisensory immersive installation is sure be an exciting and joyful in-person shopping experience. Be sure to experience the ‘Coast’ pop-up now through June 27.

ABOUT PRADA OUTDOOR 

Nature in its myriad forms takes centre stage in the latest Prada experience, encompassing various landscapes and the changing of the seasons.
A picnic on the lawn, games on the beach, the cool shade of the trees. These experiences are celebrated in the new Prada Outdoor pop-up shops and in-store installations, a series of spaces dedicated to the emotions conveyed by different settings – Garden, Coast, and Mountain – containing a selection of original products recalling each particular environment.

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