Neiman Marcus Group debuted the new 2,250 square foot Prada Group Outdoor immersive ‘Coast’ experience and two teaser pop-ups at our Neiman Marcus NorthPark store in Dallas.
“We are excited to be their exclusive U.S. department store partner for the Prada Outdoor ‘Coast’ collection pop-up store!”
With the theatrical and fun-filled beach setting in-store, the multidimensional and multisensory immersive installation is sure be an exciting and joyful in-person shopping experience. Be sure to experience the ‘Coast’ pop-up now through June 27.
ABOUT PRADA OUTDOOR
Nature in its myriad forms takes centre stage in the latest Prada experience, encompassing various landscapes and the changing of the seasons.
A picnic on the lawn, games on the beach, the cool shade of the trees. These experiences are celebrated in the new Prada Outdoor pop-up shops and in-store installations, a series of spaces dedicated to the emotions conveyed by different settings – Garden, Coast, and Mountain – containing a selection of original products recalling each particular environment.