QVC and The Pioneer Woman Launch 50 Inclusive Sizes for 200 Million Potential Shoppers

Fashion meets comfort and down-home flair in September 2025 as QVC and Ree Drummond unveil the “Ree by The Pioneer Woman” collection—a first-ever collaboration bringing Ree’s signature style and fan-favorite foods directly to millions of QVC shoppers worldwide. This exclusive launch sees fashion and food converging in a lifestyle-led collection designed to celebrate home, family, and approachable style for an unprecedented audience. QVC reports outreach to more than 200 million homes, amplifying Drummond’s brand recognition and accessible lifestyle philosophy. 

50+ Sizes, Flattering Fits, and Affordable Pricing

The “Ree by The Pioneer Woman” apparel collection is notably size-inclusive, spanning both regular and petite sizes from XXS through 5XL. This commitment to inclusivity aligns with QVC’s strategy of democratising fashion for all body shapes, right as the demand for extended sizing grows across U.S. retail. Shoppers have their pick of prairie- and boho-inspired embroidery, delicately trimmed dresses, artisanal fabrics, versatile denim, super-soft…