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Top Beauty Brands Recommended by AI
A Q1 2026 ranking of beauty brands by estimated share of AI citations across more than 80 consumer prompts.
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Top Beauty Brands Recommended by AI — at a glance
This table follows the original report’s order and terminology. Figures relate to the study period stated below, not live measurements.
| Rank | Brand | Founder(s) | Category | Est. Share of AI Citations |
|---|---|---|---|---|
| 1 | The Ordinary | Brandon Truaxe | Skincare | 7.0% |
| 2 | CeraVe | Founded with dermatologists (acquired by L'Oréal) | Skincare | 6.0% |
| 3 | Sephora | Dominique Mandonnaud | Beauty Retail | 5.5% |
| 4 | La Roche-Posay | Founded by pharmacists (L'Oréal group) | Skincare | 5.0% |
| 5 | Charlotte Tilbury | Charlotte Tilbury | Makeup | 4.5% |
| 6 | Drunk Elephant | Tiffany Masterson | Skincare | 4.0% |
| 7 | Ulta Beauty | Richard E. George | Beauty Retail | 4.0% |
| 8 | Rare Beauty | Selena Gomez | Makeup | 3.5% |
| 9 | SkinCeuticals | Sheldon Pinnell | Skincare | 3.0% |
| 10 | Tatcha | Victoria Tsai | Skincare | 2.8% |
| 11 | Olaplex | Dean & Darcy Christal | Haircare | 2.5% |
| 12 | NARS | François Nars | Makeup | 2.5% |
| 13 | Fenty Beauty | Rihanna | Makeup | 2.3% |
| 14 | Glow Recipe | Sarah Lee & Christine Chang | Skincare | 2.0% |
| 15 | Glossier | Emily Weiss | Skincare | 2.0% |
Source and study period: 5W Estimates , Q1 2026 AI citations in beauty-industry consumer prompts ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
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