Inside The Repperger Lawsuit And Why Ulta Beauty Is Under Fire

What the Ulta lawsuit is about Lead plaintiff Veronica Repperger and three additional consumers allege that Ulta sends emails trumpeting “free gifts” without disclosing, upfront, that the offers are contingent on a qualifying purchase or minimum spend.

According to the complaint, the subject lines make it appear that customers will receive a genuinely free product, but the email body reveals that the gift is only available if they buy certain items or hit a dollar threshold.

The plaintiffs argue that this disconnect between the subject line and the email content misleads reasonable shoppers into believing the promotion is more generous than it really is.

They say the same pattern shows up in “percentage off” emails, where the subject line advertises broad discounts, while the fine print inside outlines significant exclusions that mean many products do not qualify. Alleged violations of FTC “free” guidelines Central to the case is how the word “free” is used…