RIMOWA Brings Its Aluminium Luggage Proposition to La Samaritaine Paris Pont-Neuf

Image: RIMOWA at La Samaritaine.Image: RIMOWA at La Samaritaine. A luggage presentation inside a department-store landmark La Samaritaine’s Pont-Neuf location is at 9 Rue de la Monnaie in central Paris and spans seven retail levels.

Its official store map places luxury and accessories on the ground floor, with fashion, watches and jewellery, beauty and wellness, and dining distributed across the building.

RIMOWA’s presence puts its premium luggage offer into a setting where architecture, design and multi-brand discovery are already part of the shopping proposition. The presentation is built around the product’s recognizable grooved aluminium shell rather than a separate event format.

Material identity carries the display The installation highlights the contrast between brushed aluminium, colour-accented wheels and La Samaritaine’s architectural backdrop. That focus makes the case itself the merchandising object, allowing shoppers to read the material, construction and movement features at close range…