The popular men’s clothing brand, Rowing Blazers, founded by Jack Carlson in 2017, has recently sold a majority stake to Burch Creative Capital (BCC) and to Tom Vellios, co-founder of Five Below, and Jason Epstein, partner at Stonecourt Capital. These two investors are co-investing with BCC, which is also the investment firm established by Chris Burch. Rowing Blazers now joins the prestigious list of brands owned by BCC such as Staud, Solid & Striped, Danielle Guizio, BaubleBar, and Tory Burch.
This strategic move will enable Rowing Blazers to recruit key personnel, launch their women’s line, expand their reach, and increase their retail presence. Their first step will be opening a new flagship store in Manhattan in the Fall of 2024. This announcement follows a successful year for Rowing Blazers, highlighted by major collaborations with top brands like Gucci and Target.
According to Burch,”Jack [Carlson] has created an extraordinary brand that…
is reminiscent of my first apparel business, Eagle’s Eye,” said Burch. “With our expertise and a team of amazing humans, I am certain we can turn this into a global brand. It gives me great joy to partner with Jason Epstein and Tom Vellios on this acquisition.
They are two extraordinary entrepreneurs, deal makers and brand creators.” Burch is widely recognized as the co-founder of Tory Burch, but he initially entered the fashion industry with his novelty sweater company, Eagle’s Eye. Its distinct and eccentric style quickly captured the hearts of customers.
Burch’s customer-centric approach is evident in all of his businesses.
He prioritizes his customers above himself, stating, “My customer always comes first, and I come last.” This same mindset will guide his management of Rowing Blazers, as he intends to expand the brand’s presence in different markets and product categories to cater to the customer’s desires…
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