Saje Natural Wellness Launches in 200 Ulta Stores Nationwide

As of this month, Saje’s best-selling wellness products are available in over 200 Ulta Beauty stores across the U.S. and online at ulta.com, bringing its functional, plant-based solutions to millions of new customers nationwide.

The rollout is just the beginning; another 50 Ulta locations will add Saje later in 2025, bringing the brand’s U.S. store presence to over 250 locations. The partnership highlights Ulta Beauty’s commitment to the fast-growing wellness sector and marks a strategic U.S.

expansion for Saje, whose mission has remained consistent for decades: “to connect people to the healing power of plants through 100% natural, proven remedies,” as CEO Barbara De Laere explains.

“We believe wellness should be accessible to all, and Ulta Beauty’s unmatched reach and commitment to discovery make them the ideal partner to help us do just that,” said De Laere. “This partnership marks a pivotal first step in our long-term U.S…