For more than 30 years, Saje Natural Wellness has earned a reputation as a pioneer in 100% plant-powered essential oil remedies. Now, the Canadian-born wellness brand is making its boldest U.S. retail move yet, announcing Ulta Beauty as its first-ever national retail partner.
As of this month, Saje’s best-selling wellness products are available in over 200 Ulta Beauty stores across the U.S. and online at ulta.com, bringing its functional, plant-based solutions to millions of new customers nationwide. The rollout is just the beginning; another 50 Ulta locations will add Saje later in 2025, bringing the brand’s U.S. store presence to over 250 locations.
The partnership highlights Ulta Beauty’s commitment to the fast-growing wellness sector and marks a strategic U.S. expansion for Saje, whose mission has remained consistent for decades: “to connect people to the healing power of plants through 100% natural, proven remedies,” as CEO Barbara De Laere explains.
“We…
believe wellness should be accessible to all, and Ulta Beauty’s unmatched reach and commitment to discovery make them the ideal partner to help us do just that,” said De Laere. “This partnership marks a pivotal first step in our long-term U.S.
expansion strategy as we bring our plant-powered solutions to more people than ever before.” A Spotlight in Ulta Beauty’s “Wellness Shop” Within Ulta Beauty, Saje Natural Wellness will be showcased as a pillar brand in The Wellness Shop, the retailer’s curated destination for holistic wellbeing.
The partnership ensures Saje products will be featured prominently across store wellness walls, alongside other mission-driven brands that focus on mind-body health. Laura Beres, vice president of wellness at Ulta Beauty, said the fit was a natural one.
Nature’s Farmacy – Plant-Powered and Proven Founded in Vancouver in 1992, Saje has built its identity around “Nature’s Farmacy” essential oil–based remedies carefully formulated to support pain relief, sleep quality, stress reduction, and overall well-being…
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