Sally Beauty celebrates Hispanic owned beauty brands

In honor of Hispanic Heritage Month, consumers can navigate a landing page dedicated to Hispanic owned or founded products at SallyBeauty.com/HispanicHeritage. This year, the retailer revamped the page to highlight Sally Beauty Holdings associates across its omnichannel shopping experience.

“It’s extremely important to not only support our Hispanic consumer, from professionals to DIYers, but also to support our Hispanic associates, to make sure they feel seen, heard, and encouraged along their career path,” said Gabriel Trujillo, Vice President, Consumer Marketing at Sally Beauty Holdings.

To further bring the retailer’s purpose and values to life for associates, Sally Beauty Holdings launched 4 Employee Resource Groups (ERG) in March 2022 (Hispanic, Black, Women, and LGBTQ+) with plans to add additional ERGs in the future.

These groups provide a safe and supportive environment for all associates to offer feedback and ideas, support customer strategies, and assist Sally Beauty Holdings with identifying new, innovative approaches…