Samsara Luggage secures capital investment for its new product line
Samsara Luggage maker of innovative travel products, today announced that it has secured a new capital raise from a fund managed by Yorkville Advisors Global, LP that will enable the company to continue with its R&D and marketing efforts that includes fresh digital assets for its new product line scheduled to launch in early 2022.
Samsara has used its established supply chain capabilities to maneuver through the ongoing disruptions that have created a shortage of products in the marketplace. The company’s new collection will again bring together relevant technology with functional design that will allow consumers more agency while traveling.
“We are thrilled to continue our partnership with Samsara Luggage as they expand their e-commerce and marketing initiatives,” says Matthew Beckman, a member of Yorkville Advisors Global, LP. “We look forward to working with management during the upcoming launch of the new products and into the future.”
“We are excited about the opportunities ahead,” says Atara Dzikowski, Co-founder & CEO of Samsara Luggage. “Securing additional capital will support our growth strategy and will help us focus on unlocking greater value for our shareholders. We have made considerable progress this year despite the adverse conditions in the global marketplace. Our team is eager to unveil the innovative product line and new marketing assets that we have been working on to wow consumers and strengthen the company’s position in the industry.”
Samsara’s Next Gen smart carry-on was received with enthusiasm and anticipation by the pressafter its unveiling at the 2020 Consumer Electronics Show (CES). The company’s newest collection has since evolved to adapt to the changing travel landscape despite the interruptions to the global supply chain.
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.