Serena Williams Is Launching Wyn Beauty Line

Tennis icon Serena Williams unveiled her latest venture, Wyn Beauty, an inclusive makeup line inspired by her love for tennis and the spirit of victory. The mid-range brand aims to capture a broad consumer base with accessible price points and products designed to cater to diverse skin tones and lifestyles.

 

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Wyn Beauty officially launches on April 7th with 10 products available from the brand’s online store and at Ulta Beauty, both online and in-store. The line includes a range of cosmetics, such as a soft-matte concealer in 20 shades, tubing mascara, waterproof liquid eyeliner, brow and eye pencils, a hybrid lip and cheek color, and matte and satin lipsticks, each coming in 10 shades.

The brand’s formulas are made with high-performance ingredients and are designed to be long-wearing, comfortable, and easy to use. Wyn Beauty products are vegan,…