Aritzia Brings a Vlog-Style Employee Voice to Its Concierge Hiring Campaign

Watch: Jessica shares her experience on Aritzia’s Concierge team. Video: Aritzia. An Employee Introduces the Job Jessica opens with a lighthearted comment about using her employee discount before explaining what the work involves.

She describes the holiday period as particularly fast-moving and emphasizes compassion, empathy and collaboration as qualities that make someone a good fit for the team. That sequence gives the recruitment message a personal entry point.

A familiar perk starts the conversation; the responsibilities and workplace expectations follow through someone already doing the job. Aritzia’s accompanying hiring announcement also highlights wages, its product discount and the opportunity to build connections with clients.

A Vlog-Style Approach to Retail Careers The film is a polished interview, but its first-person delivery brings the familiarity of vlog-style content to recruitment. Jessica speaks about her own experience, giving prospective applicants a named person to connect with alongside the company’s hiring message…