Spanx Teams Up with Bala for Debut Activewear Equipment Collaboration

“We’ve always believed that movement should feel as good as it looks and partnering with Spanx lets us take that to a whole new level,” said Natalie Holloway, Co-Founder of Bala. “This collaboration is about redefining what it means to show up for yourself…strong, stylish, and unapologetically you.

We are thrilled to bring four custom products to market with Spanx that are a true expression of both brands which are rooted in innovation and fueled by helping woman feel confident.” Spanx x Bala capsule collection The four-piece collection—featuring Bala Bands, 2-lb Bala Bangles, No-Slip High Socks, and The Wavy Mat—was created to complement the new SPANXsmooth™ OnForm activewear line, also debuting this fall.

The gear is color-coordinated with Spanx’s latest buttery-soft leggings, dresses, skorts, and tops in rich autumn hues. “This partnership unites two powerhouse brands, both founded by women and redefining their categories with bold energy and breakthrough product,” said Katie Weeks, Vice President of Brand Marketing at Spanx.

“With Bala’s witty, playful vibe in the mix, this collection brings the function and the flair. Women deserve real solutions that help them feel…