Stefano Ricci Connects Luxury Menswear and Puma Conservation in Patagonia

The project combines fashion, expedition storytelling and environmental awareness. It presents the collection through a cinematic journey across one of the world’s most extreme landscapes, using the natural surroundings as a visual and emotional counterpart to the House’s focus on craftsmanship and exploration.

The Eighth SR Explorer Mission SR Explorer is Stefano Ricci’s long-running journey based storytelling platform, taking the brand to remote locations where local culture, natural environments and craftsmanship inform seasonal collections.

The eighth mission moves through Patagonia and Tierra del Fuego, a region often described as the end of the world. The expedition visited the granite peaks of Torres del Paine, as well as the Grey, Serrano and Bernal glaciers.

These locations shaped the visual direction of the Fall Winter 2026–27 collection, influencing its palette of earthy browns, deep blues, snow white and muted natural tones. The campaign places elegant wool, silk and cashmere pieces in direct contrast with the region’s raw landscape…