Steve Bratspies

Early Career and Background Bratspies is a graduate of The Wharton School, holding an MBA in Strategic Management. He spent more than 15 years at Walmart, serving as Chief Merchandising Officer and Executive VP Food, where he drove digital transformation and managed more than $330 billion in annual sales.

Prior roles included marketing leadership at Frito-Lay North America (PepsiCo) and management consulting with A.T. Kearney. HanesBrands Leadership (2020–2025) Bratspies was named CEO of HanesBrands effective August 3, 2020, succeeding longtime executive Gerald Evans.

He took over a company with a powerful global brand roster, including Hanes, Champion, Playtex, Maidenform, Bonds, Bali, and others. HanesBrands is headquartered in Winston-Salem, North Carolina, and is one of the world’s largest manufacturers and marketers of everyday apparel.

Strategic Achievements and Impact Sale of Champion brand to Authentic Brands Group in mid-2024 for $1.2 billion, streamlining the company’s focus and delivering significant cash flow. Led HanesBrands through the COVID-19 pandemic, pivoting manufacturing to include masks and protective equipment under tight deadlines…