Stitch Fix crowns Chili Red as 2026’s Color Of The Year

2025’s biggest trends: retro, sporty and collegiate In 2025, Stitch Fix stylists saw three key trends dominate clients’ closets: ’90s Revival, sporty-inspired looks, and a return-to-campus, collegiate mood.

The ’90s Revival made a strong comeback, influencing more than a third of clients’ wardrobes, with nearly 90% of Stylists enjoying styling wider-leg denim as client requests for “relaxed” styles jumped more than 16 times in the last three months.

Sporty-inspired looks also surged, with more than 60% of Stylists styling tennis-core pieces like pleated skirts and polos, while sales of wide-leg and flared athleisure pants climbed more than 125% year over year.

The “Return to Campus” trend—modern varsity with a city edge—was another client favorite, with more than 60% of Stylists saying it was the look they styled most often, as requests mentioning “stripes” grew more than 80% in the last three months…