Retail

The $1600 Swag Bag and the Return of SEPHORiA to LA

Sephora US is scaling up SEPHORiA 2026 into a full “beauty multiverse” in Downtown Los Angeles, combining immersive brand worlds, celebrity-led education, and high-value swag to

The $1600 Swag Bag and the Return of SEPHORiA to LA
Retail

The $1600 Swag Bag and the Return of SEPHORiA to LA

Sephora US is scaling up SEPHORiA 2026 into a full “beauty multiverse” in Downtown Los Angeles, combining immersive brand worlds, celebrity-led education, and high-value swag to draw beauty fans back in person for the first time since 2019. The event runs at Magic Box at The Reef from Friday, March 20 to Saturday, March 21, 2026, with both General Admission and VIP tiers designed to feel more like a festival than a standard trade show.

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