Miley Cyrus Joins Barbie Signature as Mattel Launches Faux Leather Alaia Collectible in Milestone 20 Year Hannah Montana Era
Mattel unveils Barbie Signature Miley Cyrus collectible doll, celebrating the musician's impact on music, film, and fashion.
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Barbie Selfie AI Generator Goes Viral
The marketing strategy for the highly anticipated “Barbie” movie, set to hit theaters in July, has taken the internet by storm with its creative and engaging promotional posters. These colorful and ironic posters have gone viral on social media, drawing…
CHI x Barbie Haircare Launch Into Ulta Beauty Stores
CHI and Barbie, two iconic brands, have come together to celebrate the 60th anniversary of the Barbie Dreamhouse™ with an exclusive collaboration. The limited-edition CHI x Barbie Dreamhouse™ Collection features three hairstyling tools that are perfect for styling and too…
Barbie® Celebrates International Women’s Day with Global Campaign
This week, Mattel, Inc. announced Barbie is partnering with entrepreneurs and role models to inspire the next generation of leaders and dreamers this International Women’s Day. Through a multi-faceted campaign to increase access to female role models, support female entrepreneurs,…
Neiman Marcus has partnered with Balmain to create an exclusive pop-up store
Neiman Marcus, a prestigious department-store chain known for its luxurious and unique merchandise, has partnered with the French luxury fashion brand Balmain to create an exclusive pop-up store showcasing their collaboration with Mattel’s iconic Barbie. The pop-up store, which runs…