Sally Beauty to Renovate 30 Stores and Save $120 Million
Early data from these refreshed locations signals strong consumer engagement and the potential for broader rollout.
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TikTok’s Favorite K-Beauty Brands Now at Sephora in 2025 Expansion
This year set a new high-water mark for Korean beauty brands in the U.S., as Sephora executes a bold series of exclusive launches, from cult-favorite names to storied heritage labels, showcasing why K-beauty is more than a fleeting trend. With…
Class Action Targets Ulta Beauty Over Conscious Beauty Standards
The suit challenges whether the retailer’s marketing overstated its sustainability claims and ingredient transparency.
Sukoshi Rises as North America’s Fastest Growing K-Beauty Retailer
Sukoshi, the breakthrough Canadian-based Asian beauty retailer, is cementing its status as a North American market leader in K- and J-beauty with more than 20 U.S. stores planned for 2025, spanning from New York City to major shopping destinations nationwide.…
Medicube Goes Nationwide to 1,469 Ulta Beauty Stores
Medicube, the Korean beauty tech powerhouse, achieved a game-changing milestone in 2025 by rolling out its highly innovative skin care and beauty devices across more than 1,400 Ulta Beauty stores in the United States. Backed by parent company APR Corporation,…
Being Haircare Brings Under $7 Custom Solutions to Walmart Stores
Being, a personalized hair care DTC brand, made its highly anticipated debut in hundreds of Walmart locations across the United States. Known for its mission to offer universally accessible and truly customized solutions, Being brings tailored shampoos, conditioners, and targeted…
Girlcult Debuts at Sukoshi’s New York Flagship
Girlcult, the acclaimed Chinese brand born from weird and unorthodox aesthetics, is making its debut on U.S. shelves exclusively at Sukoshi stores, beginning with the New York City Upper East Side flagship launch in fall 2025. Known across Asia for…
TikTok Sensation Dr. Althea Expands to 1,350 Ulta Locations
Dr. Althea, the rising Korean skincare brand known for its science-driven yet gentle, vegan formulas and viral products like the 345 Relief Cream. In a strategic partnership with Ulta Beauty, Dr. Althea debuted in 109 Ulta stores nationwide, beginning a…
First in the U.S. Olive Young’s LA Store Set to Shake Up K-Beauty
Olive Young, South Korea’s beauty and health retail giant with a network of thousands of stores domestically, has confirmed it will open its first American store in Los Angeles in the first half of 2026. The move is set to…
The Body Shop Canada Opens Flagship in Vancouver With Next Gen Store Experience
The Body Shop Canada, long celebrated for its pioneering commitment to ethical beauty, will mark a major milestone this November with the launch of its new flagship at Vancouver’s Pacific Centre. This opening, led by President Michael Roden and Canadian…