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Dominique Covington Boseman, a former human rights attorney, turned her passion for helping people into a quest to create beauty products “without sacrifice” for women of color. After struggling with eczema, dry skin, and sensitive skin, she decided to look…
Lime Crime, a cosmetics and hair color brand known for its bright, neon, and alternative makeup products, has recently expanded its presence in the beauty industry by launching its makeup line into Sally Beauty stores. The brand, which was founded…
Glossier, a popular beauty brand, has recently revamped its executive team to better position the brand for market opportunities in 2023. The company has made several key changes, including the appointment of Chitra Balireddi as the new Chief Commercial Officer…
Selena Gomez is not just a pop sensation, but also a successful entrepreneur. Her newly launched cosmetics brand Rare Beauty has taken the beauty industry by storm. With its focus on inclusivity and mental health awareness, Rare Beauty has managed…
For makeup and beauty enthusiasts, Sephora needs no introduction. Owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora has earned its reputation as a beauty trailblazer with its expertise, innovation, and entrepreneurial spirit. The global…
Solawave, an award-winning and well-liked by celebrities brand of skincare technology, is expanding into 650 Ulta Beauty stores around the country as well as Ulta.com. With a successful brand launch in September 2020, the retail relationship enables the brand to…
Sephora, TikTok, and Digitas have collaborated to create the Sephora x TikTok Incubator Program, which is designed to help newly founded beauty brands navigate the field of creator content. “Brands that have a savvy understanding of creator led social media…
The brainchild of Fiona Chan, Youthforia is all about empowering young women to feel confident and beautiful in their own skin. Youthforia is best known for creating makeup you can sleep in and creating the world’s first color changing blush…
Hanahana Beauty is a Black woman-owned consciously clean skincare + wellness brand whose mission is to disrupt the global beauty industry with the intention is to increase accessibility, transparency, and sustainability in all aspects. The DTC brand has announced its…
Attention all beauty enthusiasts! Are you curious about how a direct-to-consumer (DTC) brand like Glossier successfully made the leap to brick-and-mortar stores? Look no further – this case study dives into the innovative strategies and tactics that have helped Glossier…