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Consumer & Retail Trends

Young shoppers targeted with AI-driven celebrity scams

Gen Z shoppers targeted with AI-driven celebrity scams

As the holiday shopping season approaches, McAfee’s 2024 Global Holiday Shopping Scams Study sheds light on a concerning trend: AI-powered scams and deepfakes are becoming increasingly prevalent, targeting younger demographics with deceptive tactics. The rise of AI-generated synthetic media, also…

Insights
Shein's On-Demand Business Model Explained

Shein’s On-Demand Business Model Explained

Shein has transformed the fashion industry with its innovative on-demand business model. This approach not only meets the fast-paced demands of consumers but also focuses on minimizing waste and maximizing efficiency. In this article, we will explore how Shein’s unique…

Fashion
Top 10 Most Popular Online DTC Brands in 2024

Top 10 Most Popular Online DTC Brands in 2024

In 2024, the retail landscape is being reshaped by the remarkable strategies of leading direct-to-consumer (DTC) brands. From Cuts’ premium everyday wear to Jenni Kayne’s luxury home goods, these companies have captivated a global online audience. Based on data from Particl, let’s…

InsightsRetail
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