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Jordan Brand brought its global youth basketball program to Shanghai for The One finals, using a one-on-one tournament to connect emerging players with its athlete and entertainment community. The August 29 event followed regional qualifiers across more than 20 cities, with winners earning a place as official brand ambassadors.
Two global sport powerhouses, Jordan Brand and the Confederação Brasileira de Futebol (CBF), are colliding on the shop floor at Nike West London, where the latest Air Jordan campaign centers on the new Jordan Brand x Brasil away kit that…
Related reading: Explore our The Top 5 Luxury Resale Marketplaces 2026 Ranking. The global resale marketplace ecosystem is dominated by eBay, which commands 532.44M monthly visits, representing 68% of the combined traffic among the top 10 platforms. The market is…
Related reading: Explore our The Cult-Status Index: Top Fashion Brands with a Cult-Like Following. This RB report introduces the Cult Status Index (SCI), a quantitative framework designed to rank the top 10 sneaker brands based on their cult status in…