LANEIGE Turns Skincare Science Into a Game With Its U.S. Wonder Lab Tour
This hands-on laboratory experience enhances product education, making it easier for customers to absorb hydration benefits and ingredients through interactive play.
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LANEIGE’s New Flagship Store in Seoul Which Turns Skin Science Into Play
LANEIGE has reopened its Myeongdong flagship as LANEIGE seoul, the brand’s first ever global flagship store, positioning it as a high tech playground for hyper personalized beauty built on AI, robotics and advanced skin science. After 18 months of renovation, the space is now…
LANEIGE Teams Up With Step Up for a Yearlong U.S. Mentorship Program
LANEIGE has launched a 2026 philanthropic partnership in the U.S. with Step Up, a national mentorship nonprofit focused on career growth for teens and young women. The company said the yearlong program will center on mentorship and professional development, reflecting…
Top 10 Korean Beauty Brand and Retailer Expansions
The United States has become the primary growth engine for the South Korean beauty industry, with the market reaching $2 billion in sales mid-2025, representing a 37% year-over-year increase. This “Second Wave” of K-beauty is characterized by a shift from…