Weekend Max Mara Reopens Milan Flagship With a New Store Concept
Weekend Max Mara's 210-square-meter Milan flagship brings its updated identity into a two-level store designed by Stamuli Studio.
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MAX&Co. Centers Real Women in a New Creative Direction for Its 40th Anniversary
MAX&Co. is marking its 40th anniversary with The Vision Ahead, a new creative direction introduced through its Fall/Winter 2026 collection. The campaign places four women and their everyday lives at the center of the brand’s next chapter, connecting its message to a versatile wardrobe of tailoring and casualwear.