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Primark has made a landmark move with the launch of its first-ever TV advert, featuring affordable denim and inviting a fresh perspective on women’s fashion this autumn. The campaign, entitled “In Denim We Can,” celebrates quality, fit, and affordability—showcasing the…
Johnnie Walker, the world’s number one Scotch whisky brand, has unveiled a bold global partnership with GRAMMY-winning superstar Sabrina Carpenter. This groundbreaking multi-year collaboration marks a transformative new era in the world of whisky, merging creative self-expression, music, and the empowering…
Fashion and sports have always influenced each other, but when an NFL superstar dives into the world of style, it’s bound to shake up both industries. NFL superstar Travis Kelce has just launched his most ambitious fashion venture yet, a…
Forever 21, the global fast-fashion brand known for its bold styles and trend-setting looks, is making headlines once again as it undertakes a fourth attempt to re-enter the Chinese market, this time with a focused, localised approach targeting young consumers.…
Fashion campaigns have the power not only to sell clothes but also to mark cultural milestones within the industry. Miley Cyrus has been unveiled as the star of Maison Margiela’s Fall/Winter 2025 campaign, marking the first time in the brand’s…
Urban Outfitters and Levi’s are creating a denim shopping experience that stands out from the ordinary. Urban Outfitters is elevating the retail experience once again with the launch of its second On Rotation collaboration, this time partnering with Levi’s® to…
Olivela has emerged as the undisputed leader of the DTC dress category in 2025, dramatically outpacing all other brands in both brand equity and revenue generation. Olivela has secured an overwhelming lead in the dresses market for 2025, generating over…
Australian sustainable underwear brand Boody is making waves in the retail technology space with its strategic partnership with Yotpo to completely revamp its customer loyalty program, The Lounge. This collaboration signals a significant evolution in how sustainable fashion brands are…
Olipop, a rapidly growing leader in the functional soda market, has filed a lawsuit in the Southern District of New York against Nutruit, LLC, alleging willful trademark infringement over Nutruit’s use of the “OLIPOP” mark on olive snack products. The…
Kendall Jenner’s award-winning 818 Tequila is downsizing. For the first time ever, the brand announced the release of its 818 Minis: 50ML bottles of its signature Reposado and Blanco tequilas, rolling out nationwide beginning in September. Also known as “shooters”…