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Great businesses often begin with a simple idea born out of necessity and passion. The journey of Ooakshell and its founder, Mika Bertholdo, shows how personal adversity can spark business innovation. When Bertholdo entered the Shark Tank in Season 13,…
One founder set out to fix a problem the outdoor industry kept ignoring. In 2019, Brittany Coleman founded ToughCutie to challenge the outdoor industry’s “shrink it and pink it” approach to women’s gear. As a former business analyst, Coleman saw…
If you’re launching a startup, knowing whether you are a retail or wholesale business is essential for setting up your operations, marketing, and compliance correctly. Many entrepreneurs and business owners find themselves unsure of where they fit on this spectrum,…
NYX Professional Makeup is turning up the glam and the fun this summer with its latest campaign, “If You NYX [Professional Makeup] You Know” (IYNYK), featuring none other than Paris Hilton and Saweetie. The campaign highlights the brand’s commitment to professional quality,…
Gen Z-favorite retailer Revolve is under legal fire as a $50-million class-action lawsuit alleges the brand’s influencer marketing strategy misled at least a million shoppers by disguising paid endorsements as authentic recommendations. Influencer Marketing Under the Microscope The lawsuit, filed…
Alo Yoga’s rise to cult status has always been fueled by social buzz, but this week, the brand finds itself at the center of a $150 million class action lawsuit—one that could reshape the future of influencer marketing. A Celebration…
Lancôme has launched Idôle House, an immersive pop-up experience in New York City that celebrates the brand’s 90th anniversary with a fresh, vibrant energy. Located at 210 Lafayette Street in SoHo, the event took place from June 6th to 8th,…
YouTube has announced that it is rolling out its new ‘Peak Points’ technology, set to push traditional boundaries between content consumption and purchase decisions, which are being redrawn in ways that could dramatically alter online conversion for retailers. This AI-powered…
Panera Bread has launched its Croissant Clutch, a $39 limited-edition accessory blending runway-inspired design with functional insulation for its new Croissant Toast Sandwiches. The clutch, available from April 30, 2025, at shop.panerabread.com, follows the viral success of its 2023 Baguette…
In today’s digital-first business world, your brand lives and breathes on social media. Whether you’re selling body butter, launching a T-shirt line, or building your coaching brand, platforms like Instagram, TikTok, and Facebook are often your first storefront. But with…