Panera Bread’s Croissant Clutch Follows Baguette Bag Viral Success

  View this post on Instagram   A post shared by Panera Bread (@panerabread) The brown pleated clutch mimics croissant layers, featuring a gold “P” emblem, detachable chain strap, and insulated lining to keep sandwiches warm. Each purchase includes a $15 Panera gift card, incentivizing repeat visits to its 2,223 U.S.

and Canadian cafes. The clutch celebrates Panera’s Croissant Toast Sandwiches, which debuted earlier in April 2025 as top-selling items: Croque Monsieur Croissant Toast: Ham, provolone, asiago, and caramelized onion-gruyère spread. Fromage Croissant Toast: Provolone, American cheese, arugula, and garlic aioli.

Both sandwiches use sliced croissant dough as bread-a first for the fast-casual chain.

Chief Marketing Officer Mark Shambura emphasized: “the clutch reflects Panera’s “playful” approach to connecting with guests beyond meals.” The move taps into 2025’s croissant-shaped accessory trend while reinforcing Panera’s position in the $124 billion U.S. fast-casual sector.