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Stand Earth, the non-profit organization, known for its rigorous stance on environmental issues, claims that Lululemon is engaged in greenwashing. As reported by CBC, Canada’s Competition Bureau has opened a formal investigation into Lululemon’s environmental claims in its marketing campaigns, a spokesperson for the agency told CBC…
In light of the potential TikTok ban in the United States, marketers are swiftly adapting their strategies to mitigate risks associated with the platform’s uncertain future. The looming legislation that could make it illegal to distribute or host TikTok in…
Saks has launched a Mental Health Awareness Month campaign featuring The Optimism Doctor®. Dr. Deepika Chopra brings a unique perspective to the campaign, emphasizing that optimism is not just a mindset but a powerful tool for mental health. This collaboration…
The luxury fashion industry continues to thrive in the US, with iconic brands dominating the hearts and closets of fashion enthusiasts. According to Statista’s 2024 report on luxury fashion brand popularity in the US, the top 10 most popular luxury…
In this article, we will explore the definitions of white labeling and private labeling in fashion and how they can impact brand differentiation and fashion branding. By the end, you’ll have a clearer picture of which approach might be best…
The haicare brand under Zotos Professional, All About Curls has announced its foray into Target’s distribution network in stores and online. This retail collaboration introduces four top-selling SKUs innovatively formulated professional at-home hair color range exclusively designed for the unique…
In 18 months, the Chinese e-commerce platform Temu has achieved a feat that most brands only dream of—becoming a household name in the United States. According to a recent survey conducted by YouGov, an impressive 88% of Americans are now…
American consumers are increasingly influenced by ads served on retailers’ own websites compared to third-party marketplaces, according to a new study by Intellias, a leading software engineering and digital consultancy company. The research, which surveyed over 1,000 U.S. shoppers, highlights…
In a bold move to expand its reach and connect with younger audiences, the shapewear brand Skims unveiled its first-ever television campaign, “Skims Lab.” The 60-second spot, which debuted during the 2024 Oscars, features the brand’s co-founder, Kim Kardashian, alongside…
In the retail industry, fluency in retail terminology is not just an asset—it’s a necessity. Retail terminology is the specific language, jargon, and terms used to describe various operations, strategies, roles, metrics, and aspects of the retail business. Whether you’re…