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Skims TV Campaign Featuring Kim Kardashian Clones to target Gen Z

In a bold move to expand its reach and connect with younger audiences, the shapewear brand Skims unveiled its first-ever television campaign, "Skims Lab."

Skims TV Campaign Featuring Kim Kardashian Clones to Target Gen Z
BusinessNews

Skims TV Campaign Featuring Kim Kardashian Clones to target Gen Z

In a bold move to expand its reach and connect with younger audiences, the shapewear brand Skims unveiled its first-ever television campaign, “Skims Lab.” The 60-second spot, which debuted during the 2024 Oscars, features the brand’s co-founder, Kim Kardashian, alongside an army of her clones in a futuristic laboratory setting.

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