Sulwhasoo Turns a Shanghai Villa Into a 60 Year Ginseng Research Experience
Visitors to the villa will explore Sulwhasoo's skincare journey, from traditional ginseng to modern luxury.
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Top 10 Korean Beauty Brand and Retailer Expansions
The United States has become the primary growth engine for the South Korean beauty industry, with the market reaching $2 billion in sales mid-2025, representing a 37% year-over-year increase. This “Second Wave” of K-beauty is characterized by a shift from…