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Sulwhasoo Turns a Shanghai Villa Into a 60 Year Ginseng Research Experience

Visitors to the villa will explore Sulwhasoo's skincare journey, from traditional ginseng to modern luxury.

Sulwhasoo Turns a Shanghai Villa Into a 60 Year Ginseng Research Experience
EventsExclusive

Sulwhasoo Turns a Shanghai Villa Into a 60 Year Ginseng Research Experience

Sulwhasoo is bringing its ginseng research to life in Shanghai, transforming a century old villa into a temporary immersive space that traces the brand’s 60 year relationship with the ingredient. The installation reflects a changing premium skincare market in China, where consumers increasingly want proof, product knowledge and research credibility before accepting a luxury price point.

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