BeautyMarketing

e.l.f. Cosmetics and Amazon Ads Launch Twitch’s First Shoppable Livestream Experience

e.l.f. Cosmetics, a division of e.l.f. Beauty (NYSE: ELF) has become the first-ever brand to debut a native shoppable livestream element on Twitch, unveiled in partnership with Amazon Ads.

e.l.f. Cosmetics and Amazon Ads Launch Twitch’s First Shoppable Livestream Experience
BeautyMarketing

e.l.f. Cosmetics and Amazon Ads Launch Twitch’s First Shoppable Livestream Experience

e.l.f. Cosmetics, a division of e.l.f. Beauty (NYSE: ELF) has become the first-ever brand to debut a native shoppable livestream element on Twitch, unveiled in partnership with Amazon Ads. The feature—called eyes.lips.first.—ushers in a new era for interactive retail, allowing viewers to buy products directly within Twitch streams without pausing or leaving the viewing experience.

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