Fast Fashion

Fast fashion is a term used to describe a highly responsive approach to fashion retailing, where clothing designs move quickly from catwalk to stores to meet new trends. The model is characterized by short production cycles and low pricing strategies, aimed at encouraging consumers to buy more items more frequently. Fast fashion retailers like Zara, H&M, and Forever 21 are known for their ability to rapidly produce new collections, often in response to the latest fashion trends and consumer demands. While fast fashion has been praised for democratizing fashion and providing affordable options, it has also faced criticism for its environmental impact.

SHEIN’s $1.6B US Economic Impact Supports 10.9K Jobs Amid 6K Daily New Items Scrutiny

As debates over fast fashion’s societal costs intensify, SHEIN’s latest economic impact report reveals both its growing influence and the controversies shadowing its expansion. 

Why SHEIN, Vuori & Resale Platforms Outperformed Legacy Retail in 2025, Report

As the retail industry navigates an increasingly competitive market, consumer behavior is undergoing significant shifts driven by technological advancements and economic factors.

Ghana Drowns in 15 Million Pieces of Unsold Clothing Weekly, Greenpeace Report

A new report by Greenpeace Africa and Greenpeace Germany has exposed the alarming environmental and public health impacts of the global second-hand clothing trade in Ghana.

Global Fast Fashion Will Triple by 2033 as Digital Shopping Reshapes Markets

The rapid expansion of the fast fashion market is fueled by several key factors, including increased disposable income across demographics, particularly in emerging economies where a strong middle class is eager to emulate global fashion trends.

How the West Leads the $214 Billion Fast Fashion Industry

The fast fashion industry is poised for explosive growth, defying expectations and cementing its position as a global powerhouse.

Fast Fashion Boom to Reach $79.2 Billion by 2029

The fast-fashion sector is poised for significant expansion as the fashion industry continues to evolve, driven by technological advancements and shifting consumer preferences.

10 Unsettling Fast Fashion Waste Statistics To Know

The fast fashion industry has drastically transformed how we purchase and dispose of clothing, often with severe environmental consequences.

Textile Waste increased by 50% in U.S. due to Fast Fashion, Report

The fast fashion industry, known for its rapid production of inexpensive garments, has significantly contributed to the rise in textile waste, posing serious environmental threats.

'The Truth Of Low-Cost Fashion': 5 Takeaways

The fashion industry is at a crossroads, grappling with the consequences of fast fashion. With nearly 56 million tonnes of clothing sold annually, the environmental and social costs are staggering.

EU targets fast fashion e-commerce with new customs policy

The European Union is set to overhaul its customs regulations significantly, targeting the low-cost e-commerce retailers such as Chinese fast fashion giants Shein, Temu, and AliExpress.

Fast Fashion Market Size to Grow USD $185 Billion by 2027

Fast fashion’s journey from 2021 to 2027 promises robust growth, driven by the market’s dynamism and ability to adapt swiftly to consumer preferences.

H&M and Zara Linked to Illegal Deforestation in Brazil

A new investigation conducted by UK-based non-profit Earthsight has revealed that H&M and Zara, two titans of the global fast fashion industry, are indirectly playing a significant role in the environmental degradation of Brazil’s Cerrado region.

Fast Fashion Brand 'Brandy Melville' Exposed in HBO Documentary

HBO’s latest documentary, “Brandy Hellville & The Cult of Fast Fashion,” pulls back the curtain on the dark underbelly of the fashion industry, honing in on the controversial practices within the popular clothing brand Brandy Melville.

What Is Fast Fashion and Why Is It Bad?

Fast fashion is a term that has gained significant attention in recent years. It refers to the rapid production and consumption of inexpensive clothing, often inspired by the latest fashion trends.

SHEIN Files Lawsuit Against Chinese App Rival Temu

SHEIN has filed a lawsuit against Temu in U.S. federal court accusing the Chinese app rival of paying social media influencers to make false statements against SHEIN to promote shoppers to switch to using Temu.

H&M Launches Immersive Fashion Gaming Experience

H&M has announced the launch of H&M Loooptopia Experience on Roblox. H&M Loooptopia is an immersive experience on Roblox that lets players experiment with materials and patterns in a playful way, creating the next virtual garment and wardrobe for their avatar.

H&M Launches Futuristic Sci-Fi Collection

Inspired by the Space Age, the Studio A/W’22 collection aims to blur the lines between reality and fantasy.

Google Cloud Partners With Fashion Retailer H&M

Google Cloud today announced a new partnership with global fashion retailer, H&M Group. The alliance will see the Swedish multinational leverage Google Cloud’s extensive data analytics capabilities and secure, sustainable global infrastructure to further enhance its customer experience and supply chain enablement.

Missguided will not refund customers, administration confirm, but will rehire CEO

Missguided administrators have confirmed they will not be honouring refund requests by customers from unfulfilled or ‘lost’ orders, not settled prior to sale.

Missguided Collapses Owing Millions, Suppliers Blame Reckless Owner

Missguided collapsed on Monday owing millions to suppliers, laying off 87 staff employees and the Founder & CEO, Nitin Passi stepping down.