As we step into the future of fashion, the athleisure trend continues to dominate the industry, blurring the lines between sportswear and everyday style. The year 2024 promises to be exciting for athleisure, with brands pushing design, sustainability, and technology boundaries.
We will guide you through the top athleisure brands to watch out for in 2024, from established names like Lululemon and Fabletics to emerging players redefining the athleisure landscape like Yummie. These brands are setting the pace regarding style and comfort, leading the charge towards more sustainable practices and inclusive sizing. They are innovating with eco-friendly materials, bold colors, unique silhouettes, and smart features, all while ensuring their collections cater to a diverse range of body types and preferences.
So, whether you’re a fitness enthusiast looking for performance-enhancing gear, a fashion-forward individual seeking the latest trends, or someone who values comfort and versatility in your wardrobe, these athleisure brands have something for everyone. Let’s dive in and explore the best athleisure brands for 2024.
ALO Yoga is a renowned yoga clothing brand founded by childhood friends Danny Harris and Marco DeGeorge in 2007 in Los Angeles. The company, owned by Color Image Inc., is known for its technologically advanced yoga clothing designed to inspire more people to practice yoga. The brand is celebrated for its thoughtful design, quality, comfort, and style, offering a range of products from leggings and jackets to sweatpants and sports bras. ALO Yoga is also recognized for its commitment to sustainability and ethical manufacturing, being 100% sweatshop-free.
Lululemon, a Canadian multinational athletic apparel retailer, was founded in 1998 and is renowned for its leggings, which initially popularized the brand. The company offers various products, including pants, shorts, tops, jackets, and other fitness-related items.
Oak & Fort is a Vancouver-based fashion and lifestyle brand known for its modern essentials and attainable luxury. However, it has faced criticism for allegedly plagiarizing the work of a Los Angeles designer. Despite this controversy, Oak & Fort offers a wide range of fashionable items, catering to a diverse audience seeking contemporary style and comfort.
Yummie is a renowned clothing and shapewear brand that was initially founded by Heather Thomson, a former cast member of Bravo’s “Real Housewives of New York” series, in 2008. The brand, previously known as Yummie Tummie, has since been rebranded to simply Yummie. Despite Thomson’s disassociation from the business, the brand continues to thrive under the leadership of Eric Rothfeld, the current CEO. Yummie offers a wide range of women’s wardrobe essentials, including bras, underwear, leggings, and shapewear.
Fabletics is a global active lifestyle brand known for its blend of fashion and fitness. The brand offers affordable, high-quality, and stylish workout clothes for both men and women. Fabletics is recognized for its funky patterns and trendy styles, offering products such as yoga pants, leggings, joggers, tops, tees, and more.
The Giving Movement, a Dubai-based streetwear brand, is redefining fashion with a philanthropic twist. Founded by Dominic Nowell-Barnes, the company has integrated charity into its business model, pledging $4 from every item sold to support underprivileged children through organizations like Dubai Cares and Harmony House.
Their product line includes a wide range of sustainable activewear and streetwear for both men and women. Some of their offerings include oversized organic cotton joggers, scoop-neck vests with sports bras, wide-leg joggers, and various leggings designed for comfort and style. They also feature influencer collections and seasonal sales, such as the Black Friday Sale, providing customers with fashionable choices at discounted prices.
Perkies is an adjective to describe someone cheerful, lively, and optimistic. It is traditionally used to describe women or girls who are upbeat and spirited. The term ‘perky’ is often associated with a lifted and firm look, particularly about women’s breasts.
Old Navy is an American clothing and accessories retail company owned by Gap Inc. The brand aims to create a better tomorrow through its Imagine Mission’s three pillars: inclusivity, opportunity, and sustainability. Old Navy offers affordable, fashionable clothing and accessories for adults, kids, babies, and moms-to-be. It is recognized for its commitment to providing a broad demographic with stylish yet affordable clothing options.
CAPEZIO is a renowned name in dance, with over 130 years of quality craftsmanship, dedicated customer service, and timeless design. The brand offers a variety of dance shoes, apparel, and accessories. CAPEZIO is recognized for its commitment to athletes and performers across the globe.
Lind In The Sand offers a range of waterwear and activewear, including swim leggings, tops, dresses, and rashguards, all made from UPF 50+ fabric sourced from recycled plastic. Beyond creating versatile and protective clothing, Line in the Sand is dedicated to giving back—100% of its profits are donated to organizations focused on fighting cancer and preserving the ocean. The company prides itself on being more than just a clothing line; it embodies a lifestyle for “waterwomen” who have a deep connection with the sea.